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strategic support

Services provided to typical
Client A: Strategic Support

This client does not have a communications strategy in place and we would typically take them through a process involving data gathering, environmental scanning, questioning, and analysis to assist in defining the strategy and messaging ahead of creative development and tactical implementation. A marketing communications plan would then be developed.

Relationship Helix

Strategic Support
STRATEGIC DEVELOPMENT PROCESS
Understand the market and future dynamics
Define what it takes to win in the external environment
Write a “future business objective”
Develop a strategic business intent
Define the core competencies to be successful

ACTIONS
Collect competitive environment data
Find the strategic intent and architecture of the new vision
Define milestones as guides for measuring client’s progress
Deliver a marketing questionnaire
Interview business, marketing, sales, and technical staff

DELIVERABLES
Analysis of interview and research data
Competitive environment breakdown
Strategic marketing communications plan
Assignment of responsibilities
Definition of project parameters


Creative Development
Concept Development
Conceptual development of visual mood boards
Collection of written terminology relative to industry
Color palette studies
Typographic research with size and scale
Image research

Visual Deliverables
Standards manual / identity guidelines
Mood board development of aesthetic direction
Corporate identity development
Photo shoot / image library development
Technical illustration style

Written Deliverables
Identity guidelines
Employee brand messaging
Corporate brand messaging
Product brand messaging
Investor relations messaging


Tactical Implementation
Tactical Marketing Implementation
Print literature
Trade show solutions
Front and back-end web
Online media
Advertising and direct mail
MS Word / PowerPoint digital templates

Tactical Media Implementation
Media planning and placement
Database development
Press release development / publicity

Outsourcing
Printing
Trade show fabrication
Fulfillment
Website database integration

Delivery to Audience
Internal communications
External communications
Investor relations

Effectiveness Metrics
Via web metrics
Via trade show leads
Via sales team feedback
Via third-party survey
Via advertisement lead inquiries
Via coded HTML address
Via telephone response
Via dedicated email address

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