Colin is Nomenclature Director at That's Nice. He has over 18 years of experience as an award-winning branding consultant, naming and nomenclature specialist, and Creative Director. Colin has worked with some of the world's leading branding agencies, such as Interbrand and Landor Associates, as well as leading B2B and consumer companies. He has worked with That's Nice for 20 years, and his record of naming and brand strategy work includes pharmaceuticals, specialty chemicals and materials, finance, and some of the world's most familiar consumer brands. This includes Eli Lilly, Roche, Novartis, P&G, Kraft Foods, Dow Chemical, Delta Airlines, McDonalds, and Citibank. He is a graduate of WRTC in Waterford, Ireland.