Our People

Nigel Walker

Nigel Walker

Managing Director

Nigel is Managing Director and the founder of That’s Nice LLC. With more than 29 years of experience in brand management, sales and marketing, and over 20 years in the pharma market, he harnesses the capabilities of That’s Nice to help companies communicate science-based vision and achieve sales growth and business goals globally. Prior to launching That’s Nice over 20 years ago, Nigel was an Art Director at several marketing agencies. He earned a Bachelors degree in Graphic Design with Honors from LCP in London. Nigel is married with a daughter and son and lives in Westchester County, NY.

New York

Nigel Walker

Nigel Walker

Managing Director

Nigel is Managing Director and the founder of That’s Nice LLC. With more than 29 years of experience in brand management, sales and marketing, and over 20 years in the pharma market, he harnesses the capabilities of That’s Nice to help companies communicate science-based vision and achieve sales growth and business goals globally. Prior to launching That’s Nice over 20 years ago, Nigel was an Art Director at several marketing agencies. He earned a Bachelors degree in Graphic Design with Honors from LCP in London. Nigel is married with a daughter and son and lives in Westchester County, NY.

New York

Mark Allen

Mark Allen

Strategy Director, Partner

Mark is Strategy Director and co-founder of That's Nice. With over 25 years of marketing experience, his role involves the development of brand strategies and messaging platforms to meet business objectives for clients, based on market research. He has over 20 years of experience in life science markets and interviews hundreds of business leaders, executives, scientists and buyers as the basis of strategy. Mark graduated from the London School of Journalism and received distinctions while studying Marketing Strategy & Branding at New York University. He is married with two daughters and lives in New Jersey.

New York

Mark Allen

Mark Allen

Strategy Director, Partner

Mark is Strategy Director and co-founder of That's Nice. With over 25 years of marketing experience, his role involves the development of brand strategies and messaging platforms to meet business objectives for clients, based on market research. He has over 20 years of experience in life science markets and interviews hundreds of business leaders, executives, scientists and buyers as the basis of strategy. Mark graduated from the London School of Journalism and received distinctions while studying Marketing Strategy & Branding at New York University. He is married with two daughters and lives in New Jersey.

New York

Wei Gao

Wei Gao

Accounts Director, Partner

Wei is the Accounts Director at That's Nice. He is a senior partner, and his primary responsibility is overseeing relationship management of all client accounts. His team manages the relationships with all clients, and connects the multidisciplinary teams internally and externally who work on the clients' projects. Wei has spent his entire career in marketing and has nine years of experience in the pharmaceutical sector. He has a degree in Communications from Southern Connecticut State University, and is fluent in Chinese and Japanese.

New York

Wei Gao

Wei Gao

Accounts Director, Partner

Wei is the Accounts Director at That's Nice. He is a senior partner, and his primary responsibility is overseeing relationship management of all client accounts. His team manages the relationships with all clients, and connects the multidisciplinary teams internally and externally who work on the clients' projects. Wei has spent his entire career in marketing and has nine years of experience in the pharmaceutical sector. He has a degree in Communications from Southern Connecticut State University, and is fluent in Chinese and Japanese.

New York

Young Tae

Young Tae

Design Director, Partner

Young is a Design Director at That's Nice and has spent over 12 years at the company. She is responsible for developing and managing visual brands for clients to support their business and strategic goals. She works closely with the strategy team and leads teams of designers, illustrators, animators and other specialists to bring brands and integrated marketing materials to life. Young has 18 years of experience working on brand-focused marketing and 12 years of accumulated knowledge in the pharmaceutical market. She received a four-year, full tuition scholarship to the Cooper Union for the Advancement of Science and Art in New York City.

New York

Young Tae

Young Tae

Design Director, Partner

Young is a Design Director at That's Nice and has spent over 12 years at the company. She is responsible for developing and managing visual brands for clients to support their business and strategic goals. She works closely with the strategy team and leads teams of designers, illustrators, animators and other specialists to bring brands and integrated marketing materials to life. Young has 18 years of experience working on brand-focused marketing and 12 years of accumulated knowledge in the pharmaceutical market. She received a four-year, full tuition scholarship to the Cooper Union for the Advancement of Science and Art in New York City.

New York

Erin Carney

Erin Carney

Design Director, Partner

Erin is a Design Director at That's Nice and has spent over 10 years at the company. In this role, she is responsible for developing and managing visual brands for clients to support their business and strategic goals. She works closely with the strategy team and leads teams of designers, illustrators, animators and other specialists to bring brands and integrated marketing materials to life. Erin has over 15 years of experience working on large award-winning branding projects and more than a decade of knowledge gained serving the pharmaceutical market. She has degrees in in Graphic Design and Illustration from Rochester Institute of Technology.

New York

Erin Carney

Erin Carney

Design Director, Partner

Erin is a Design Director at That's Nice and has spent over 10 years at the company. In this role, she is responsible for developing and managing visual brands for clients to support their business and strategic goals. She works closely with the strategy team and leads teams of designers, illustrators, animators and other specialists to bring brands and integrated marketing materials to life. Erin has over 15 years of experience working on large award-winning branding projects and more than a decade of knowledge gained serving the pharmaceutical market. She has degrees in in Graphic Design and Illustration from Rochester Institute of Technology.

New York

Guy Tiene

Guy Tiene

Strategic Content Director, Partner

Guy is Strategic Content Director and Partner at That's Nice. Having worked at That’s Nice from 2000 to 2006 as Business Director, serving life science client relationships, he subsequently spent several years as a Global Director of Marketing for a CDMO. On his return to That's Nice in 2013, Guy began building a strategic content business that now includes the Pharma's Almanac family of thought leadership platforms and other content-based marketing, PR and publishing opportunities for clients. Guy is a New Jersey resident with two grown sons, and holds a Masters degree from Columbia University.

New York

Guy Tiene

Guy Tiene

Strategic Content Director, Partner

Guy is Strategic Content Director and Partner at That's Nice. Having worked at That’s Nice from 2000 to 2006 as Business Director, serving life science client relationships, he subsequently spent several years as a Global Director of Marketing for a CDMO. On his return to That's Nice in 2013, Guy began building a strategic content business that now includes the Pharma's Almanac family of thought leadership platforms and other content-based marketing, PR and publishing opportunities for clients. Guy is a New Jersey resident with two grown sons, and holds a Masters degree from Columbia University.

New York

Aaron Mazze

Aaron Mazze

Digital Director, Partner

Aaron is Digital Director and a partner at That's Nice, heading a division that provides a wide range of digital solutions to clients as a component of their integrated marketing strategy. He leads a group of multidisciplinary talents serving front and back-end web, inbound marketing, software and custom digital platforms, video and animation, digital communications, and other innovative services using both proven and groundbreaking technologies. Aaron is based in our offices at Research Triangle Park in Raleigh-Durham, North Carolina, and previously worked as  Vice President of a life sciences software company working with the top 10 pharmaceutical and CROs globally. He has a Masters degree from the University of North Carolina, School of the Arts.

Raleigh

Aaron Mazze

Aaron Mazze

Digital Director, Partner

Aaron is Digital Director and a partner at That's Nice, heading a division that provides a wide range of digital solutions to clients as a component of their integrated marketing strategy. He leads a group of multidisciplinary talents serving front and back-end web, inbound marketing, software and custom digital platforms, video and animation, digital communications, and other innovative services using both proven and groundbreaking technologies. Aaron is based in our offices at Research Triangle Park in Raleigh-Durham, North Carolina, and previously worked as  Vice President of a life sciences software company working with the top 10 pharmaceutical and CROs globally. He has a Masters degree from the University of North Carolina, School of the Arts.

Raleigh

Brett Miles

Brett Miles

Think Tank Director, Haig Barret

Brett is Think Tank Director at Haig Barrett. With 30 years of senior consulting and corporate experience, helping clients to strategically align their sales and marketing with leading and managing employees, Brett focuses on team-building, leadership development, and gaining buy-in. Prior to joining Haig Barrett, he worked in Fortune 500 companies and served in the US Army. He has a degree in Social and Behavioral Sciences  a Masters in Systems Management, and is currently completing a doctorate degree.

Santa Monica

Brett Miles

Brett Miles

Think Tank Director, Haig Barret

Brett is Think Tank Director at Haig Barrett. With 30 years of senior consulting and corporate experience, helping clients to strategically align their sales and marketing with leading and managing employees, Brett focuses on team-building, leadership development, and gaining buy-in. Prior to joining Haig Barrett, he worked in Fortune 500 companies and served in the US Army. He has a degree in Social and Behavioral Sciences  a Masters in Systems Management, and is currently completing a doctorate degree.

Santa Monica

Brian Pierce

Brian Pierce

Director of Digital Capture

Brian is Director of Digital Capture at That's Nice. He joined the company fulltime in 2016 after working with the company as a freelance photographer for 20 years. Brian has completed nearly all of our studio and location photography and video over two decades, giving him unparalleled experience and knowledge of digital asset capture for pharmaceutical and life science companies. He has shot all types of facilities around the world, and is an expert in the evolution of photographic and video technology and the role it plays in building assets to serve clients' branding and marketing.  Brian formerly served in the US Coast Guard and is currently based in the Bay Area of California.

San Francisco

Brian Pierce

Brian Pierce

Director of Digital Capture

Brian is Director of Digital Capture at That's Nice. He joined the company fulltime in 2016 after working with the company as a freelance photographer for 20 years. Brian has completed nearly all of our studio and location photography and video over two decades, giving him unparalleled experience and knowledge of digital asset capture for pharmaceutical and life science companies. He has shot all types of facilities around the world, and is an expert in the evolution of photographic and video technology and the role it plays in building assets to serve clients' branding and marketing.  Brian formerly served in the US Coast Guard and is currently based in the Bay Area of California.

San Francisco

Carlos Chow

Carlos Chow

Director of Fabrication, Asia, Spacelink

Carlos is Director of Fabrication at Spacelink, which is our Asian affiliate for booth fabrication and installation. His team works with the creative, exhibit and account management departments in New York to deliver a world-class trade show presence to every client exhibiting at an event in Asia. Many Asian venues allow partial fabrication on site, so Carlos also coordinates this process. Carlos has 25 years of experience in the exhibit industry and has provided solutions for pharma shows throughout that time. He is based in Shanghai, China.

Shanghai

Carlos Chow

Carlos Chow

Director of Fabrication, Asia, Spacelink

Carlos is Director of Fabrication at Spacelink, which is our Asian affiliate for booth fabrication and installation. His team works with the creative, exhibit and account management departments in New York to deliver a world-class trade show presence to every client exhibiting at an event in Asia. Many Asian venues allow partial fabrication on site, so Carlos also coordinates this process. Carlos has 25 years of experience in the exhibit industry and has provided solutions for pharma shows throughout that time. He is based in Shanghai, China.

Shanghai

Colin Bodels

Colin Bodels

Nomenclature Director

Colin is Nomenclature Director at That's Nice. He has over 18 years of experience as an award-winning branding consultant, naming and nomenclature specialist, and Creative Director. Colin has worked with some of the world's leading branding agencies, such as Interbrand and Landor Associates, as well as leading B2B and consumer companies. He has worked with That's Nice for 20 years, and his record of naming and brand strategy work includes pharmaceuticals, specialty chemicals and materials, finance, and some of the world's most familiar consumer brands. This includes Eli Lilly, Roche, Novartis, P&G, Kraft Foods, Dow Chemical, Delta Airlines, McDonalds, and Citibank. He is a graduate of WRTC in Waterford, Ireland.

Philadelphia

Colin Bodels

Colin Bodels

Nomenclature Director

Colin is Nomenclature Director at That's Nice. He has over 18 years of experience as an award-winning branding consultant, naming and nomenclature specialist, and Creative Director. Colin has worked with some of the world's leading branding agencies, such as Interbrand and Landor Associates, as well as leading B2B and consumer companies. He has worked with That's Nice for 20 years, and his record of naming and brand strategy work includes pharmaceuticals, specialty chemicals and materials, finance, and some of the world's most familiar consumer brands. This includes Eli Lilly, Roche, Novartis, P&G, Kraft Foods, Dow Chemical, Delta Airlines, McDonalds, and Citibank. He is a graduate of WRTC in Waterford, Ireland.

Philadelphia

Cynthia Challener, PhD

Cynthia Challener, PhD

Scientific Content Director

Cynthia is Scientific Editor for Nice Insight and the Pharma's Almanac platform, helping to translate technical subject matter into digestible content that facilitates a broader discussion between our clients and their customer base in the pharma-biotech market. She has a B.S. in Chemistry from Stanford University and a Ph.D. in Organic Chemistry from the University of Chicago. Cynthia is an established industry editor and expert in chemistry and pharmaceuticals, and has written for Speciality Chemicals, BioPharm International, Pharmaceutical Technology, and ICIS Chemical Business.

New York

Cynthia Challener, PhD

Cynthia Challener, PhD

Scientific Content Director

Cynthia is Scientific Editor for Nice Insight and the Pharma's Almanac platform, helping to translate technical subject matter into digestible content that facilitates a broader discussion between our clients and their customer base in the pharma-biotech market. She has a B.S. in Chemistry from Stanford University and a Ph.D. in Organic Chemistry from the University of Chicago. Cynthia is an established industry editor and expert in chemistry and pharmaceuticals, and has written for Speciality Chemicals, BioPharm International, Pharmaceutical Technology, and ICIS Chemical Business.

New York

Dittmar Muller

Dittmar Muller

Director of Fabrication, Europe, Chritto

Dittmar is the owner of Chritto International, which is our European affiliate for booth fabrication and installation. His team works with the creative, exhibit and account management departments in New York to deliver a world-class trade show presence to every client at every event. Dittmar has led this family business for over 20 years and worked in trade shows for his whole career as his father founded Chritto in 1977. He has over 15 years of experience building booths for life science companies and managing installation at all the notable European pharmaceutical shows. Dittmar is based near Frankfurt, Germany.

Frankfurt

Dittmar Muller

Dittmar Muller

Director of Fabrication, Europe, Chritto

Dittmar is the owner of Chritto International, which is our European affiliate for booth fabrication and installation. His team works with the creative, exhibit and account management departments in New York to deliver a world-class trade show presence to every client at every event. Dittmar has led this family business for over 20 years and worked in trade shows for his whole career as his father founded Chritto in 1977. He has over 15 years of experience building booths for life science companies and managing installation at all the notable European pharmaceutical shows. Dittmar is based near Frankfurt, Germany.

Frankfurt

Elan Harris

Elan Harris

Illustration Director

Elan is an award-winning Illustrator that has worked with That's Nice for over 15 years, gaining a strong knowldedge of our client base and technical life science subject matter throughout that time. He works in our creative teams, developing freehand and digital illustration to meet the needs of many diverse marketing projects, including animation, enabling clients to convey their capabilities and strengths in ways that aren't possible through photography or video. Elan trained at Central Saint Martins University of Arts in London and is now based in Brooklyn, NY.

New York

Elan Harris

Elan Harris

Illustration Director

Elan is an award-winning Illustrator that has worked with That's Nice for over 15 years, gaining a strong knowldedge of our client base and technical life science subject matter throughout that time. He works in our creative teams, developing freehand and digital illustration to meet the needs of many diverse marketing projects, including animation, enabling clients to convey their capabilities and strengths in ways that aren't possible through photography or video. Elan trained at Central Saint Martins University of Arts in London and is now based in Brooklyn, NY.

New York

Graham Combe

Graham Combe

Relationship Director, Europe

Graham is Relationship Director Europe at That’s Nice. He works with our client base and prospects to connect them with the full spectrum of opportunities available through our capabilities and portfolio of marketiing platforms, including Pharma's Almanac and Nice Symposium. Graham has 25 years of experience in marketing, media and events within pharmaceuticals, biotechnology, and specialty chemicals, notably at Chemical Week and Nature Publishing Group. He has worked with the Top 10 Big Pharma, many leading mid-sized pharma companies, emerging biotech, and many CDMOs and CROs. Graham studied Chemistry at University College London and heads up our London office.

London

Graham Combe

Graham Combe

Relationship Director, Europe

Graham is Relationship Director Europe at That’s Nice. He works with our client base and prospects to connect them with the full spectrum of opportunities available through our capabilities and portfolio of marketiing platforms, including Pharma's Almanac and Nice Symposium. Graham has 25 years of experience in marketing, media and events within pharmaceuticals, biotechnology, and specialty chemicals, notably at Chemical Week and Nature Publishing Group. He has worked with the Top 10 Big Pharma, many leading mid-sized pharma companies, emerging biotech, and many CDMOs and CROs. Graham studied Chemistry at University College London and heads up our London office.

London

Haig Armaghanian

Haig Armaghanian

CEO, Nice Consulting Partner, Haig Barrett

Haig is the Principal of Haig Barrett – a consulting firm and strategic partner of That's Nice. With over 25 years of experience, Haig has accumulated a wealth of knowledge in global business leadership and strategic facilitation and planning. Over the last 15 years, he has built Haig Barrett into a leading consulting firm with clients in chemicals, automotive, energy, pharmaceutical and biotech sectors. Haig previously led divisions for  global Fortune 50 corporations, including Rio Tinto. He has a B.Sc. Honors in Chemical Engineering and is based in Santa Monica, California.

Santa Monica

Haig Armaghanian

Haig Armaghanian

CEO, Nice Consulting Partner, Haig Barrett

Haig is the Principal of Haig Barrett – a consulting firm and strategic partner of That's Nice. With over 25 years of experience, Haig has accumulated a wealth of knowledge in global business leadership and strategic facilitation and planning. Over the last 15 years, he has built Haig Barrett into a leading consulting firm with clients in chemicals, automotive, energy, pharmaceutical and biotech sectors. Haig previously led divisions for  global Fortune 50 corporations, including Rio Tinto. He has a B.Sc. Honors in Chemical Engineering and is based in Santa Monica, California.

Santa Monica

Jason Hightman

Jason Hightman

User Experience Director

Jason is UX Director in the Digital Division for That's Nice. This role focuses on optimizing all aspects of the user experience on digital platforms, ensuring they are intuitive and innovative. This involves a needs analysis and processes including site maps, wireframes, and user interface specs. Jason brings 17 years of experience in visual design and 12 years specialization in user-centered design. He is based in our offices at Research Triangle Park in Raleigh-Durham, North Carolina.

Raleigh

Jason Hightman

Jason Hightman

User Experience Director

Jason is UX Director in the Digital Division for That's Nice. This role focuses on optimizing all aspects of the user experience on digital platforms, ensuring they are intuitive and innovative. This involves a needs analysis and processes including site maps, wireframes, and user interface specs. Jason brings 17 years of experience in visual design and 12 years specialization in user-centered design. He is based in our offices at Research Triangle Park in Raleigh-Durham, North Carolina.

Raleigh

Jason Mac Entee

Jason Mac Entee

Lead Consultant Software, Digital Mettle LLC

Jason is a Consultant Software Engineer & Developer for That's Nice. He collaborates with clients to understand the unique requirements demanded by their business, then conceptualizes and develops custom software solutions. He has over 20 years of experience in software development, and has delivered over 200 projects. Jason graduated Magna Cum Laude from North Carolina State College of Engineering and is based in Research Triangle Park in Raleigh-Durham, North Carolina.

Raleigh

Jason Mac Entee

Jason Mac Entee

Lead Consultant Software, Digital Mettle LLC

Jason is a Consultant Software Engineer & Developer for That's Nice. He collaborates with clients to understand the unique requirements demanded by their business, then conceptualizes and develops custom software solutions. He has over 20 years of experience in software development, and has delivered over 200 projects. Jason graduated Magna Cum Laude from North Carolina State College of Engineering and is based in Research Triangle Park in Raleigh-Durham, North Carolina.

Raleigh

Jason Zayas

Jason Zayas

Character Animation Director

Jason is Consultant Character Animation Director at That's Nice. He builds animated characters and 3D digital motion graphics for client projects, based on development illustration and art direction. This enables clients to tell complex stories and convey technological information in a clear, detailed, visual way. Jason has 25 years of experience as an animator and has worked at Pixar, Warner Brothers, Cartoon Network, and Electronic Arts, among others. He is based in Seattle, Washington.

Seattle

Jason Zayas

Jason Zayas

Character Animation Director

Jason is Consultant Character Animation Director at That's Nice. He builds animated characters and 3D digital motion graphics for client projects, based on development illustration and art direction. This enables clients to tell complex stories and convey technological information in a clear, detailed, visual way. Jason has 25 years of experience as an animator and has worked at Pixar, Warner Brothers, Cartoon Network, and Electronic Arts, among others. He is based in Seattle, Washington.

Seattle

John Lee

John Lee

Retouching Director

John is a Photo Retoucher that has worked with That's Nice for 20 years. He is an expert in image manipulation software, and works within the creative teams to optimize the image assets created for or owned by clients. John takes images that already exist in client archives, are generated through photo shoots, or procured from stock libraries, and does the color correction, image manipulation, and high resolution composition that is driven by Design Directors to meet the needs of client projects. This enables clients to showcase their business in a consistent and optimized manner.

New York

John Lee

John Lee

Retouching Director

John is a Photo Retoucher that has worked with That's Nice for 20 years. He is an expert in image manipulation software, and works within the creative teams to optimize the image assets created for or owned by clients. John takes images that already exist in client archives, are generated through photo shoots, or procured from stock libraries, and does the color correction, image manipulation, and high resolution composition that is driven by Design Directors to meet the needs of client projects. This enables clients to showcase their business in a consistent and optimized manner.

New York

Laetitia Eaton

Laetitia Eaton

Design Director

Laetitia was promoted to Design Director at That's Nice in 2017, having been a Senior Designer with the company for several years. She has worked on development of marketing creative for pharmaceutical brands and is now responsible for managing the visual brands to support clients' business and strategic goals. She works closely with the strategy team and leads teams of designers, illustrators, animators and other specialists to bring brands and integrated marketing materials to life. Laetitia has 10 years of experience working on brand-focused marketing, and has a Masters degree in Applied Arts from the University of Toulouse-Jean Jaures, France.

New York

Laetitia Eaton

Laetitia Eaton

Design Director

Laetitia was promoted to Design Director at That's Nice in 2017, having been a Senior Designer with the company for several years. She has worked on development of marketing creative for pharmaceutical brands and is now responsible for managing the visual brands to support clients' business and strategic goals. She works closely with the strategy team and leads teams of designers, illustrators, animators and other specialists to bring brands and integrated marketing materials to life. Laetitia has 10 years of experience working on brand-focused marketing, and has a Masters degree in Applied Arts from the University of Toulouse-Jean Jaures, France.

New York

Michelle Hernandez, PhD

Michelle Hernandez, PhD

Director of Business Intelligence & Competitive Research

Michelle holds a Ph.D. in Environmental Health Science from New York University, and dual Masters in Environmental Health Science (NYU) and Molecular Biology (Montclair State University). Michelle brings a wealth of knowledge and experience to That’s Nice with an extensive background and publications in nano-scale and large-particle exposure assessment and systemic toxicology. Coupled with over a decade of experience in consumer management and sales, Michelle’s primary role assures alignment of all FTE, Custom and Benchmarking research services to client objectives and all related internal program management, including client liaison. 

New York

Michelle Hernandez, PhD

Michelle Hernandez, PhD

Director of Business Intelligence & Competitive Research

Michelle holds a Ph.D. in Environmental Health Science from New York University, and dual Masters in Environmental Health Science (NYU) and Molecular Biology (Montclair State University). Michelle brings a wealth of knowledge and experience to That’s Nice with an extensive background and publications in nano-scale and large-particle exposure assessment and systemic toxicology. Coupled with over a decade of experience in consumer management and sales, Michelle’s primary role assures alignment of all FTE, Custom and Benchmarking research services to client objectives and all related internal program management, including client liaison. 

New York

Patrick Keegan

Patrick Keegan

Director of Fabrication Design, Americas, Punch Visual Concepts

Patrick is a Partner and the Lead Designer at Punch Visual Concepts, which is our North American affiliate for booth fabrication and installation. He has worked in the trade show industry since graduating in 1995 and joined Punch in 2005. Patrick has over 10 years of experience creating booth solutions for life science companies. He is a graduate of Limerick School of Art and Design and is based in San Diego, California.

San Diego

Patrick Keegan

Patrick Keegan

Director of Fabrication Design, Americas, Punch Visual Concepts

Patrick is a Partner and the Lead Designer at Punch Visual Concepts, which is our North American affiliate for booth fabrication and installation. He has worked in the trade show industry since graduating in 1995 and joined Punch in 2005. Patrick has over 10 years of experience creating booth solutions for life science companies. He is a graduate of Limerick School of Art and Design and is based in San Diego, California.

San Diego

Rhea Kim, PhD

Rhea Kim, PhD

Chief Research Officer, Haig Barrett

Rhea is Chief Research Officer at Haig Barrett. She has more than 20 years of leadership experience in strategic negotiations, business development, creative management, branding, high-profile marketing and PR, and research. Rhea has successfully led strategic negotiations for companies in pharmaceuticals and consumer goods. She has a BFA, Masters and Ph.D. from the University of Southern California with emphasis in Qualitative Research, and is fluent in Korean. She is based in Santa Monica, California.

Santa Monica

Rhea Kim, PhD

Rhea Kim, PhD

Chief Research Officer, Haig Barrett

Rhea is Chief Research Officer at Haig Barrett. She has more than 20 years of leadership experience in strategic negotiations, business development, creative management, branding, high-profile marketing and PR, and research. Rhea has successfully led strategic negotiations for companies in pharmaceuticals and consumer goods. She has a BFA, Masters and Ph.D. from the University of Southern California with emphasis in Qualitative Research, and is fluent in Korean. She is based in Santa Monica, California.

Santa Monica

Richard Macar

Richard Macar

Sound Engineer Director

Rich is President of a NYC Sound Studio and is a Sound Engineer with 30 years of experience. He has been a pioneer in digital sound and uses technology and experience to bring the highest quality sound to our digital, video and animation projects. He conducts sound recordings with voiceover artists for projects and provides follow-up sound engineering to provide the optimized soundtrack. Rich provides sound engineering for major feature films such as Legend of the Guardians and Happy Feet, as well as in television for NBC and many other networks and independent productions.

New York

Richard Macar

Richard Macar

Sound Engineer Director

Rich is President of a NYC Sound Studio and is a Sound Engineer with 30 years of experience. He has been a pioneer in digital sound and uses technology and experience to bring the highest quality sound to our digital, video and animation projects. He conducts sound recordings with voiceover artists for projects and provides follow-up sound engineering to provide the optimized soundtrack. Rich provides sound engineering for major feature films such as Legend of the Guardians and Happy Feet, as well as in television for NBC and many other networks and independent productions.

New York

Ricky Yu

Ricky Yu

Exhibit Manufacturing Director, Asia, A-Ray

Ricky is the owner of A-Ray International, which is our Asia affiliate for booth fabrication and installation. His team works with the creative, exhibit and account management departments in New York to deliver a world-class trade show presence to every client at every event. He started his business over 15 years ago and brings all that experience and knowledge of Asian markets to the role. He is based in Shenzhen, China.

Shenzhen

Ricky Yu

Ricky Yu

Exhibit Manufacturing Director, Asia, A-Ray

Ricky is the owner of A-Ray International, which is our Asia affiliate for booth fabrication and installation. His team works with the creative, exhibit and account management departments in New York to deliver a world-class trade show presence to every client at every event. He started his business over 15 years ago and brings all that experience and knowledge of Asian markets to the role. He is based in Shenzhen, China.

Shenzhen

RJ Palermo

RJ Palermo

Director of Client Services

RJ is Director of Client Services at That's Nice. He works with our client base and prospects to connect them with the full spectrum of opportunities available through our capabilities and portfolio of marketiing platforms, including Pharma's Almanac and Nice Symposium. RJ has 21 years of event and media experience with 17 years in leadership positions, including serving as VP/General Manager of Interphex prior to joining That's Nice. He was also a member of the ISPE Supplier Advisory Council nearly 20 years of experience in pharma.

New York

RJ Palermo

RJ Palermo

Director of Client Services

RJ is Director of Client Services at That's Nice. He works with our client base and prospects to connect them with the full spectrum of opportunities available through our capabilities and portfolio of marketiing platforms, including Pharma's Almanac and Nice Symposium. RJ has 21 years of event and media experience with 17 years in leadership positions, including serving as VP/General Manager of Interphex prior to joining That's Nice. He was also a member of the ISPE Supplier Advisory Council nearly 20 years of experience in pharma.

New York

Steve Kuehn

Steve Kuehn

Executive Content Director

Steve is Editorial Director for Nice Insight and Pharma's Almanac. He is a veteran B2B and technology communicator, having covered the manufacturing and business operations of companies in pharmaceuticals, biotechnology and the broader life sciences in numerous roles over a career as an award-winning journalist. Immediately prior to joining That's Nice, he was Editor in Chief of Pharmaceutical Manufacturing magazine. His deep experience and exposure to the sector's most advanced technologies and operations will continue to inform content development and thought leadership serving our clients. Steve is based in our Chicago office, and has a BS in Magazine Journalism from Ohio University.

Chicago

Steve Kuehn

Steve Kuehn

Executive Content Director

Steve is Editorial Director for Nice Insight and Pharma's Almanac. He is a veteran B2B and technology communicator, having covered the manufacturing and business operations of companies in pharmaceuticals, biotechnology and the broader life sciences in numerous roles over a career as an award-winning journalist. Immediately prior to joining That's Nice, he was Editor in Chief of Pharmaceutical Manufacturing magazine. His deep experience and exposure to the sector's most advanced technologies and operations will continue to inform content development and thought leadership serving our clients. Steve is based in our Chicago office, and has a BS in Magazine Journalism from Ohio University.

Chicago

Steve Phillips

Steve Phillips

Director of Fabrication, Americas, Punch Visual Concepts

Steve is the Principal of Punch Visual Concepts, which is our North American affiliate for booth fabrication and installation. His team works with the creative, exhibit and account management departments in New York to deliver a world-class trade show presence to every client at every event. He launched the business in 2003, based in San Diego, and has over 15 years of experience building booths for life science companies and managing installation at all the North American shows. Steve is based in San Diego, California and has a BS in Communication and Film.

San Diego

Steve Phillips

Steve Phillips

Director of Fabrication, Americas, Punch Visual Concepts

Steve is the Principal of Punch Visual Concepts, which is our North American affiliate for booth fabrication and installation. His team works with the creative, exhibit and account management departments in New York to deliver a world-class trade show presence to every client at every event. He launched the business in 2003, based in San Diego, and has over 15 years of experience building booths for life science companies and managing installation at all the North American shows. Steve is based in San Diego, California and has a BS in Communication and Film.

San Diego

Tonia Becker

Tonia Becker

Inbound Consultant Director

Tonia is a Consultant Inbound Marketing Director for That's Nice. She works on thought leadership strategy and content development to optimize inbound marketing objectives for clients, integrating this with their online presence to optimize a pipeline of qualified leads. With more than 23 years of experience in content, audience development, marketing and brand management, she spent seven years as the publisher of Pharmaceutical Manufacturing magazine and online content. Tonia is Hubspot certified and has a B.S. in Journalism from Ohio University's E.W. Scripps School of Journalism. She is based in Chicago.

Chicago

Tonia Becker

Tonia Becker

Inbound Consultant Director

Tonia is a Consultant Inbound Marketing Director for That's Nice. She works on thought leadership strategy and content development to optimize inbound marketing objectives for clients, integrating this with their online presence to optimize a pipeline of qualified leads. With more than 23 years of experience in content, audience development, marketing and brand management, she spent seven years as the publisher of Pharmaceutical Manufacturing magazine and online content. Tonia is Hubspot certified and has a B.S. in Journalism from Ohio University's E.W. Scripps School of Journalism. She is based in Chicago.

Chicago

Yiyi Liu

Yiyi Liu

Exhibits Director

Yi Yi is Exhibits Director at That's Nice and has seven years of experience with the company, working in account management and specifically trade show and events solutions for our life science client base. She manages all aspects of our clients’ trade show programs globally, coordinating internal contributions from various departments and managing our booth fabrication and construction affiliates in North America, Europe and Asia. She also sources materials and serves as the account manager for exhibits.

New York

Yiyi Liu

Yiyi Liu

Exhibits Director

Yi Yi is Exhibits Director at That's Nice and has seven years of experience with the company, working in account management and specifically trade show and events solutions for our life science client base. She manages all aspects of our clients’ trade show programs globally, coordinating internal contributions from various departments and managing our booth fabrication and construction affiliates in North America, Europe and Asia. She also sources materials and serves as the account manager for exhibits.

New York