Our People

That’s Nice staff comprises a combination of over 100 full- and part-time employees, long-term freelancers, and consultant partners across the globe.

From senior management to junior staff, each member of our team lends a uniquely specialized knowledge to our capabilities as a company, based on years of experience and continuous investment in personal and professional development. Staff across the company hold advanced scientific degrees and have years of pharmaceutical company experience.

A pillar of That’s Nice is empowering our employees to progressively refine their craft, both to promote an enduring career with That’s Nice, and to deliver the best possible product to our clients.


Partners

Partner-level senior staff have at least 20 years of industry-specific experience in research, marketing, and brand management, with the large majority celebrating 10 or more of those years at That’s Nice.


Directors

That’s Nice directors are in many instances a reflection of the company’s effort to promote from within and encourage employees to carve out their own unique roles based on demonstrated strengths and initiative.


Managers / Executives

Manager- and executive-level employees represent another tier of our organizational structure and our commitment to providing room for professional development at That’s Nice and beyond.


Freelance Staff

Many of our long-established freelance relationships span more than 20 years, contributing highly-specialized expertise in illustration, medical animation, and scientific boards.


Consultants

Our long-established relationships with global consultants add an additional layer of specialized expertise in areas such as fabrication, engineering, and pharmacy Rx.

Nigel Walker

Managing Director
+1 212 366 4455

Mark Allen

Strategy Director, Partner
+1 212 366 4455
Nigel Walker

Nigel Walker

Managing Director

Nigel is Managing Director and the founder of That’s Nice LLC. With more than 29 years of experience in brand management, sales and marketing, and over 20 years in the pharma market, he harnesses the capabilities of That’s Nice to help companies communicate science-based vision and achieve sales growth and business goals globally. Prior to launching That’s Nice over 20 years ago, Nigel was an Art Director at several marketing agencies. He earned a Bachelors degree in Graphic Design with Honors from LCP in London. Nigel is married with a daughter and son and lives in Westchester County, NY.

New York

Nigel Walker

Nigel Walker

Managing Director

Nigel is Managing Director and the founder of That’s Nice LLC. With more than 29 years of experience in brand management, sales and marketing, and over 20 years in the pharma market, he harnesses the capabilities of That’s Nice to help companies communicate science-based vision and achieve sales growth and business goals globally. Prior to launching That’s Nice over 20 years ago, Nigel was an Art Director at several marketing agencies. He earned a Bachelors degree in Graphic Design with Honors from LCP in London. Nigel is married with a daughter and son and lives in Westchester County, NY.

New York

Mark Allen

Mark Allen

Strategy Director, Partner

Mark is Strategy Director and co-founder of That's Nice. With over 25 years of marketing experience, his role involves the development of brand strategies and messaging platforms to meet business objectives for clients, based on market research. He has over 20 years of experience in life science markets and interviews hundreds of business leaders, executives, scientists and buyers as the basis of strategy. Mark graduated from the London School of Journalism and received distinctions while studying Marketing Strategy & Branding at New York University. He is married with two daughters and lives in New Jersey.

New York

Mark Allen

Mark Allen

Strategy Director, Partner

Mark is Strategy Director and co-founder of That's Nice. With over 25 years of marketing experience, his role involves the development of brand strategies and messaging platforms to meet business objectives for clients, based on market research. He has over 20 years of experience in life science markets and interviews hundreds of business leaders, executives, scientists and buyers as the basis of strategy. Mark graduated from the London School of Journalism and received distinctions while studying Marketing Strategy & Branding at New York University. He is married with two daughters and lives in New Jersey.

New York

Wei Gao

Wei Gao

Accounts Director, Partner

Wei is the Accounts Director at That's Nice. He is a senior partner, and his primary responsibility is overseeing relationship management of all client accounts. His team manages the relationships with all clients, and connects the multidisciplinary teams internally and externally who work on the clients' projects. Wei has spent his entire career in marketing and has nine years of experience in the pharmaceutical sector. He has a degree in Communications from Southern Connecticut State University, and is fluent in Chinese and Japanese.

New York

Wei Gao

Wei Gao

Accounts Director, Partner

Wei is the Accounts Director at That's Nice. He is a senior partner, and his primary responsibility is overseeing relationship management of all client accounts. His team manages the relationships with all clients, and connects the multidisciplinary teams internally and externally who work on the clients' projects. Wei has spent his entire career in marketing and has nine years of experience in the pharmaceutical sector. He has a degree in Communications from Southern Connecticut State University, and is fluent in Chinese and Japanese.

New York

Young Tae

Young Tae

Creative Director, Partner

Young is Creative Director at That's Nice and has spent over 13 years at the company. She is responsible for developing and managing visual brands for clients to support their business and strategic goals. She works closely with the strategy team and leads teams of designers, illustrators, animators and other specialists to bring brands and integrated marketing materials to life. Young has nearly 20 years of experience working on brand-focused marketing and 13 years of accumulated knowledge in the pharmaceutical market. She received a four-year, full tuition scholarship to the Cooper Union for the Advancement of Science and Art in New York City.

New York

Young Tae

Young Tae

Creative Director, Partner

Young is Creative Director at That's Nice and has spent over 13 years at the company. She is responsible for developing and managing visual brands for clients to support their business and strategic goals. She works closely with the strategy team and leads teams of designers, illustrators, animators and other specialists to bring brands and integrated marketing materials to life. Young has nearly 20 years of experience working on brand-focused marketing and 13 years of accumulated knowledge in the pharmaceutical market. She received a four-year, full tuition scholarship to the Cooper Union for the Advancement of Science and Art in New York City.

New York

Guy Tiene

Guy Tiene

Business Director, Partner

Guy is Business Director at That’s Nice. Having worked at That’s Nice from 2000 to 2006 as Business Director, serving life science client relationships, his role now includes identifying synergies in the extensive research, content, marketing and communications resources of the agency to support client success. Guy previously spent seven years as a global director of marketing and corporate communications for a CDMO. On his return to That's Nice in 2014 as a partner, Guy began building a strategic content business that now includes the Pharma's Almanac family of thought leadership platforms and other content-based marketing, PR and publishing opportunities for clients. Guy is a New Jersey resident with two grown sons, and holds a Master's degree from Columbia University.

New York

Guy Tiene

Guy Tiene

Business Director, Partner

Guy is Business Director at That’s Nice. Having worked at That’s Nice from 2000 to 2006 as Business Director, serving life science client relationships, his role now includes identifying synergies in the extensive research, content, marketing and communications resources of the agency to support client success. Guy previously spent seven years as a global director of marketing and corporate communications for a CDMO. On his return to That's Nice in 2014 as a partner, Guy began building a strategic content business that now includes the Pharma's Almanac family of thought leadership platforms and other content-based marketing, PR and publishing opportunities for clients. Guy is a New Jersey resident with two grown sons, and holds a Master's degree from Columbia University.

New York

Brian Pierce

Brian Pierce

Director of Digital Capture

Brian is Director of Digital Capture at That's Nice. He joined the company fulltime in 2016 after working with the company as a freelance photographer for 20 years. Brian has completed nearly all of our studio and location photography and video over two decades, giving him unparalleled experience and knowledge of digital asset capture for pharmaceutical and life science companies. He has shot all types of facilities around the world, and is an expert in the evolution of photographic and video technology and the role it plays in building assets to serve clients' branding and marketing.  Brian formerly served in the US Coast Guard and is currently based in the Bay Area of California.

San Francisco

Brian Pierce

Brian Pierce

Director of Digital Capture

Brian is Director of Digital Capture at That's Nice. He joined the company fulltime in 2016 after working with the company as a freelance photographer for 20 years. Brian has completed nearly all of our studio and location photography and video over two decades, giving him unparalleled experience and knowledge of digital asset capture for pharmaceutical and life science companies. He has shot all types of facilities around the world, and is an expert in the evolution of photographic and video technology and the role it plays in building assets to serve clients' branding and marketing.  Brian formerly served in the US Coast Guard and is currently based in the Bay Area of California.

San Francisco

Carlos Chow

Carlos Chow

Director of Fabrication, Asia, Spacelink

Carlos is Director of Fabrication at Spacelink, which is our Asian affiliate for booth fabrication and installation. His team works with the creative, exhibit and account management departments in New York to deliver a world-class trade show presence to every client exhibiting at an event in Asia. Many Asian venues allow partial fabrication on site, so Carlos also coordinates this process. Carlos has 25 years of experience in the exhibit industry and has provided solutions for pharma shows throughout that time. He is based in Shanghai, China.

Shanghai

Carlos Chow

Carlos Chow

Director of Fabrication, Asia, Spacelink

Carlos is Director of Fabrication at Spacelink, which is our Asian affiliate for booth fabrication and installation. His team works with the creative, exhibit and account management departments in New York to deliver a world-class trade show presence to every client exhibiting at an event in Asia. Many Asian venues allow partial fabrication on site, so Carlos also coordinates this process. Carlos has 25 years of experience in the exhibit industry and has provided solutions for pharma shows throughout that time. He is based in Shanghai, China.

Shanghai

Colin Bodels

Colin Bodels

Nomenclature Director

Colin is Nomenclature Director at That's Nice. He has over 18 years of experience as an award-winning branding consultant, naming and nomenclature specialist, and Creative Director. Colin has worked with some of the world's leading branding agencies, such as Interbrand and Landor Associates, as well as leading B2B and consumer companies. He has worked with That's Nice for 20 years, and his record of naming and brand strategy work includes pharmaceuticals, specialty chemicals and materials, finance, and some of the world's most familiar consumer brands. This includes Eli Lilly, Roche, Novartis, P&G, Kraft Foods, Dow Chemical, Delta Airlines, McDonalds, and Citibank. He is a graduate of WRTC in Waterford, Ireland.

Philadelphia

Colin Bodels

Colin Bodels

Nomenclature Director

Colin is Nomenclature Director at That's Nice. He has over 18 years of experience as an award-winning branding consultant, naming and nomenclature specialist, and Creative Director. Colin has worked with some of the world's leading branding agencies, such as Interbrand and Landor Associates, as well as leading B2B and consumer companies. He has worked with That's Nice for 20 years, and his record of naming and brand strategy work includes pharmaceuticals, specialty chemicals and materials, finance, and some of the world's most familiar consumer brands. This includes Eli Lilly, Roche, Novartis, P&G, Kraft Foods, Dow Chemical, Delta Airlines, McDonalds, and Citibank. He is a graduate of WRTC in Waterford, Ireland.

Philadelphia

Cynthia Challener, PhD

Cynthia Challener, PhD

Scientific Content Director

Cynthia is Scientific Editor for Nice Insight and the Pharma's Almanac platform, helping to translate technical subject matter into digestible content that facilitates a broader discussion between our clients and their customer base in the pharma-biotech market. She has a B.S. in Chemistry from Stanford University and a Ph.D. in Organic Chemistry from the University of Chicago. Cynthia is an established industry editor and expert in chemistry and pharmaceuticals, and has written for Speciality Chemicals, BioPharm International, Pharmaceutical Technology, and ICIS Chemical Business.

New York

Cynthia Challener, PhD

Cynthia Challener, PhD

Scientific Content Director

Cynthia is Scientific Editor for Nice Insight and the Pharma's Almanac platform, helping to translate technical subject matter into digestible content that facilitates a broader discussion between our clients and their customer base in the pharma-biotech market. She has a B.S. in Chemistry from Stanford University and a Ph.D. in Organic Chemistry from the University of Chicago. Cynthia is an established industry editor and expert in chemistry and pharmaceuticals, and has written for Speciality Chemicals, BioPharm International, Pharmaceutical Technology, and ICIS Chemical Business.

New York

Dittmar Muller

Dittmar Muller

Director of Fabrication, Europe, Chritto

Dittmar is the owner of Chritto International, which is our European affiliate for booth fabrication and installation. His team works with the creative, exhibit and account management departments in New York to deliver a world-class trade show presence to every client at every event. Dittmar has led this family business for over 20 years and worked in trade shows for his whole career as his father founded Chritto in 1977. He has over 15 years of experience building booths for life science companies and managing installation at all the notable European pharmaceutical shows. Dittmar is based near Frankfurt, Germany.

Frankfurt

Dittmar Muller

Dittmar Muller

Director of Fabrication, Europe, Chritto

Dittmar is the owner of Chritto International, which is our European affiliate for booth fabrication and installation. His team works with the creative, exhibit and account management departments in New York to deliver a world-class trade show presence to every client at every event. Dittmar has led this family business for over 20 years and worked in trade shows for his whole career as his father founded Chritto in 1977. He has over 15 years of experience building booths for life science companies and managing installation at all the notable European pharmaceutical shows. Dittmar is based near Frankfurt, Germany.

Frankfurt

Elan Harris

Elan Harris

Illustration Director

Elan is an award-winning Illustrator that has worked with That's Nice for over 15 years, gaining a strong knowldedge of our client base and technical life science subject matter throughout that time. He works in our creative teams, developing freehand and digital illustration to meet the needs of many diverse marketing projects, including animation, enabling clients to convey their capabilities and strengths in ways that aren't possible through photography or video. Elan trained at Central Saint Martins University of Arts in London and is now based in Brooklyn, NY.

New York

Elan Harris

Elan Harris

Illustration Director

Elan is an award-winning Illustrator that has worked with That's Nice for over 15 years, gaining a strong knowldedge of our client base and technical life science subject matter throughout that time. He works in our creative teams, developing freehand and digital illustration to meet the needs of many diverse marketing projects, including animation, enabling clients to convey their capabilities and strengths in ways that aren't possible through photography or video. Elan trained at Central Saint Martins University of Arts in London and is now based in Brooklyn, NY.

New York

Haig Armaghanian

Haig Armaghanian

CEO Haig Barrett, Business Partner

Haig is the Principal of Haig Barrett – a consulting firm and strategic partner of That's Nice. With over 25 years of experience, Haig has accumulated a wealth of knowledge in global business leadership and strategic facilitation and planning. Over the last 15 years, he has built Haig Barrett into a leading consulting firm with clients in chemicals, automotive, energy, pharmaceutical and biotech sectors. Haig previously led divisions for  global Fortune 50 corporations, including Rio Tinto. He has a B.Sc. Honors in Chemical Engineering and is based in Santa Monica, California.

Dallas

Haig Armaghanian

Haig Armaghanian

CEO Haig Barrett, Business Partner

Haig is the Principal of Haig Barrett – a consulting firm and strategic partner of That's Nice. With over 25 years of experience, Haig has accumulated a wealth of knowledge in global business leadership and strategic facilitation and planning. Over the last 15 years, he has built Haig Barrett into a leading consulting firm with clients in chemicals, automotive, energy, pharmaceutical and biotech sectors. Haig previously led divisions for  global Fortune 50 corporations, including Rio Tinto. He has a B.Sc. Honors in Chemical Engineering and is based in Santa Monica, California.

Dallas

Jason Zayas

Jason Zayas

Character Animation Director

Jason is Consultant Character Animation Director at That's Nice. He builds animated characters and 3D digital motion graphics for client projects, based on development illustration and art direction. This enables clients to tell complex stories and convey technological information in a clear, detailed, visual way. Jason has 25 years of experience as an animator and has worked at Pixar, Warner Brothers, Cartoon Network, and Electronic Arts, among others. He is based in Seattle, Washington.

Seattle

Jason Zayas

Jason Zayas

Character Animation Director

Jason is Consultant Character Animation Director at That's Nice. He builds animated characters and 3D digital motion graphics for client projects, based on development illustration and art direction. This enables clients to tell complex stories and convey technological information in a clear, detailed, visual way. Jason has 25 years of experience as an animator and has worked at Pixar, Warner Brothers, Cartoon Network, and Electronic Arts, among others. He is based in Seattle, Washington.

Seattle

John Lee

John Lee

Retouching Director

John is a Photo Retoucher that has worked with That's Nice for 20 years. He is an expert in image manipulation software, and works within the creative teams to optimize the image assets created for or owned by clients. John takes images that already exist in client archives, are generated through photo shoots, or procured from stock libraries, and does the color correction, image manipulation, and high resolution composition that is driven by Design Directors to meet the needs of client projects. This enables clients to showcase their business in a consistent and optimized manner.

New York

John Lee

John Lee

Retouching Director

John is a Photo Retoucher that has worked with That's Nice for 20 years. He is an expert in image manipulation software, and works within the creative teams to optimize the image assets created for or owned by clients. John takes images that already exist in client archives, are generated through photo shoots, or procured from stock libraries, and does the color correction, image manipulation, and high resolution composition that is driven by Design Directors to meet the needs of client projects. This enables clients to showcase their business in a consistent and optimized manner.

New York

Patrick Keegan

Patrick Keegan

Director of Fabrication Design, Americas, Punch Visual Concepts

Patrick is a Partner and the Lead Designer at Punch Visual Concepts, which is our North American affiliate for booth fabrication and installation. He has worked in the trade show industry since graduating in 1995 and joined Punch in 2005. Patrick has over 10 years of experience creating booth solutions for life science companies. He is a graduate of Limerick School of Art and Design and is based in San Diego, California.

San Diego

Patrick Keegan

Patrick Keegan

Director of Fabrication Design, Americas, Punch Visual Concepts

Patrick is a Partner and the Lead Designer at Punch Visual Concepts, which is our North American affiliate for booth fabrication and installation. He has worked in the trade show industry since graduating in 1995 and joined Punch in 2005. Patrick has over 10 years of experience creating booth solutions for life science companies. He is a graduate of Limerick School of Art and Design and is based in San Diego, California.

San Diego

Richard Macar

Richard Macar

Sound Engineer Director

Rich is President of a NYC Sound Studio and is a Sound Engineer with 30 years of experience. He has been a pioneer in digital sound and uses technology and experience to bring the highest quality sound to our digital, video and animation projects. He conducts sound recordings with voiceover artists for projects and provides follow-up sound engineering to provide the optimized soundtrack. Rich provides sound engineering for major feature films such as Legend of the Guardians and Happy Feet, as well as in television for NBC and many other networks and independent productions.

New York

Richard Macar

Richard Macar

Sound Engineer Director

Rich is President of a NYC Sound Studio and is a Sound Engineer with 30 years of experience. He has been a pioneer in digital sound and uses technology and experience to bring the highest quality sound to our digital, video and animation projects. He conducts sound recordings with voiceover artists for projects and provides follow-up sound engineering to provide the optimized soundtrack. Rich provides sound engineering for major feature films such as Legend of the Guardians and Happy Feet, as well as in television for NBC and many other networks and independent productions.

New York

Ricky Yu

Ricky Yu

Exhibit Manufacturing Director, Asia, A-Ray

Ricky is the owner of A-Ray International, which is our Asia affiliate for booth fabrication and installation. His team works with the creative, exhibit and account management departments in New York to deliver a world-class trade show presence to every client at every event. He started his business over 15 years ago and brings all that experience and knowledge of Asian markets to the role. He is based in Shenzhen, China.

Shenzhen

Ricky Yu

Ricky Yu

Exhibit Manufacturing Director, Asia, A-Ray

Ricky is the owner of A-Ray International, which is our Asia affiliate for booth fabrication and installation. His team works with the creative, exhibit and account management departments in New York to deliver a world-class trade show presence to every client at every event. He started his business over 15 years ago and brings all that experience and knowledge of Asian markets to the role. He is based in Shenzhen, China.

Shenzhen

Steve Phillips

Steve Phillips

Director of Fabrication, Americas, Punch Visual Concepts

Steve is the Principal of Punch Visual Concepts, which is our North American affiliate for booth fabrication and installation. His team works with the creative, exhibit and account management departments in New York to deliver a world-class trade show presence to every client at every event. He launched the business in 2003, based in San Diego, and has over 15 years of experience building booths for life science companies and managing installation at all the North American shows. Steve is based in San Diego, California and has a BS in Communication and Film.

San Diego

Steve Phillips

Steve Phillips

Director of Fabrication, Americas, Punch Visual Concepts

Steve is the Principal of Punch Visual Concepts, which is our North American affiliate for booth fabrication and installation. His team works with the creative, exhibit and account management departments in New York to deliver a world-class trade show presence to every client at every event. He launched the business in 2003, based in San Diego, and has over 15 years of experience building booths for life science companies and managing installation at all the North American shows. Steve is based in San Diego, California and has a BS in Communication and Film.

San Diego

TJ Ladage

TJ Ladage

Market Research Manager

Kshitij (TJ) has been a part of Nice Insight since 2014. TJ’s role involves research design and operations, developing and maintaining syndicated studies, business intelligence data analysis, content development and article writing on the latest developments in the biopharmaceutical industry. Prior to market research, TJ spent time in academia research working on a broad range of subject matter, including pharmacoeconomics, drug delivery and genetics. TJ holds a masters of biotechnology degree from the University of Pennsylvania.

New York

TJ Ladage

TJ Ladage

Market Research Manager

Kshitij (TJ) has been a part of Nice Insight since 2014. TJ’s role involves research design and operations, developing and maintaining syndicated studies, business intelligence data analysis, content development and article writing on the latest developments in the biopharmaceutical industry. Prior to market research, TJ spent time in academia research working on a broad range of subject matter, including pharmacoeconomics, drug delivery and genetics. TJ holds a masters of biotechnology degree from the University of Pennsylvania.

New York

Tonia Becker

Tonia Becker

Inbound Consultant Director

Tonia is a Consultant Inbound Marketing Director for That's Nice. She works on thought leadership strategy and content development to optimize inbound marketing objectives for clients, integrating this with their online presence to optimize a pipeline of qualified leads. With more than 23 years of experience in content, audience development, marketing and brand management, she spent seven years as the publisher of Pharmaceutical Manufacturing magazine and online content. Tonia is Hubspot certified and has a B.S. in Journalism from Ohio University's E.W. Scripps School of Journalism. She is based in Chicago.

Chicago

Tonia Becker

Tonia Becker

Inbound Consultant Director

Tonia is a Consultant Inbound Marketing Director for That's Nice. She works on thought leadership strategy and content development to optimize inbound marketing objectives for clients, integrating this with their online presence to optimize a pipeline of qualified leads. With more than 23 years of experience in content, audience development, marketing and brand management, she spent seven years as the publisher of Pharmaceutical Manufacturing magazine and online content. Tonia is Hubspot certified and has a B.S. in Journalism from Ohio University's E.W. Scripps School of Journalism. She is based in Chicago.

Chicago

Yiyi Liu

Yiyi Liu

Exhibits Director

Yi Yi is Exhibits Director at That's Nice and has seven years of experience with the company, working in account management and specifically trade show and events solutions for our life science client base. She manages all aspects of our clients’ trade show programs globally, coordinating internal contributions from various departments and managing our booth fabrication and construction affiliates in North America, Europe and Asia. She also sources materials and serves as the account manager for exhibits.

New York

Yiyi Liu

Yiyi Liu

Exhibits Director

Yi Yi is Exhibits Director at That's Nice and has seven years of experience with the company, working in account management and specifically trade show and events solutions for our life science client base. She manages all aspects of our clients’ trade show programs globally, coordinating internal contributions from various departments and managing our booth fabrication and construction affiliates in North America, Europe and Asia. She also sources materials and serves as the account manager for exhibits.

New York