Where does the name That’s Nice come from?
How long have you been in business?
Did the business start in the UK?
How many staff do you have?
Are branding and marketing changing?
Why was everything orange — and is now pink?
Do you work on small projects?
Are you a printing firm?
Why do you visit so many shows?
Why are you located in New York City?
Where does the name That’s Nice come from?
Our name derives from the most common reaction people give
when they see design and communication work... “That’s nice.”
How long have you been in business?
That’s Nice was incorporated in 1995. It has
been located at its current New York headquarters since 1999.
Did the business start in the UK?
No. English management makes this a popular misconception.
The business originated in New York in 1995 and has always been headquartered in the U.S.
How many staff do you have?
Staff size grows organically relative to the needs of clients and projects, and also depends on the input of a few long-term freelancers that have been with the company for many years. The number as of early 2008 stands at 30-40, depending on work flow.
ARE BRANDING AND MARKETING CHANGING?
Yes, it has always evolved and never more so than with the development of technology, which can make traditional approaches redundant for some businesses and markets, while also presenting new opportunities. That’s Nice evolves and grows every year to ensure that we always provide new and optimized ways for clients to present themselves. Web marketing is a clear example of this and is a huge component of our offering now.
WHY WAS EVERYTHING ORANGE — AND IS NOW PINK?
Our original identity (1990s) featured a warm color (red) representing our creativity and energy, married with a traditional blue of business-related clients. More recently, our color palette was modified to orange with white as the primary accent. With the advent of our Nice Gift business in 2007, we adopted pink as its primary brand color, and That’s Nice has temporarily used this in support of the subsidiary. Orange remains the corporate color for That’s Nice though.
DO YOU WORK ON SMALL PROJECTS?
Our variety of services don’t always come across in the way we promote ourselves. We do offer full brand management and integrated marketing. However, we are happy to work on small one-off projects and tactical project-based marketing.
Are you a printing firm?
We are not a printing firm but as a full service agency, we have naturally always managed
a lot of print for clients and we do so start-to-finish. That’s Nice has print partners in North America,
Asia and Europe, which enables us to match an appropriate supplier to every job and budget.
We expanded our print service in 2006 as a dedicated division of the company.
More information can be found on our print services page.
WHY DO YOU VISIT SO MANY SHOWS?
We find that shows and events provide natural cycles for marketing tactics and also create opportunities for launching clients’ initiatives. They are the hub of many sectors, so we also further our own knowledge and keep track of trends and developments. It drives our proactive approach to delivering integrated marketing.
WHY ARE YOU LOCATED IN NEW YORK CITY?
New York City is a good location primarily because it attracts the premium creative talent available, as well as being a major business center in North America and globally. Most of our clients are diversely spread outside New York and this location also lends itself to efficient domestic and worldwide travel.
Frequently Asked Questions / FAQ
+1 212 366 4455