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creative development

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Client B: Creative Development

This client has a corporate marketing strategy but either doesn’t have an established identity and marketing aesthetic or is seeking to refresh it. We would conduct a design development process using mood boards and presentations to resolve the desired aesthetic treatment that will be consistently applied in tactics.

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Creative Development
Concept Development
Conceptual development of visual mood boards
Collection of written terminology relative to industry
Color palette studies
Typographic research with size and scale
Image research

Visual Deliverables
Standards manual / identity guidelines
Mood board development of aesthetic direction
Corporate identity development
Photo shoot / image library development
Technical illustration style

Written Deliverables
Identity guidelines
Employee brand messaging
Corporate brand messaging
Product brand messaging
Investor relations messaging


Tactical Implementation
Tactical Marketing Implementation
Print literature
Trade show solutions
Front and back-end web
Online media
Advertising and direct mail
MS Word / PowerPoint digital templates

Tactical Media Implementation
Media planning and placement
Database development
Press release development / publicity

Outsourcing
Printing
Trade show fabrication
Fulfillment
Website database integration

Delivery to Audience
Internal communications
External communications
Investor relations

Effectiveness Metrics
Via web metrics
Via trade show leads
Via sales team feedback
Via third-party survey
Via advertisement lead inquiries
Via coded HTML address
Via telephone response
Via dedicated email address

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