Photography

APPLE ARCHERY
Manufacturing & Military
An industry-leading manufacturer and supplier of high-quality archery tools and equipment. These shots were taken on a day’s location to relate the marketing to the niche North American bow-hunting market and passionate audience. The extensive library gained is used on a website, in literature, and in other marketing.

BACARDI O & COCO
This shoot was for the worldwide launch of Bacardi's flavored rums in the
form of an ad campaign. The campaign style was conceptualized and then
executed.

DASANI
This image for Dasani water (Coca-Cola brand) provides movement coupled with drama against black. The objective was to compose in such a way to preserve spontaneity.

FMC LITHIUM
Specialty & Fine Chemicals
Specialty chemicals company specializing in difficult lithium chemistry. Taken on location at the company’s plant in Charlotte North Carolina, these shots reflect the safe handling requirements with hazardous chemical materials. They were used in two global safe handling guides, on the web, and in other marketing.

HOFFRITZ KNIVES
This carving set was photographed for Macy's. The objective to bring out the intrinsic beauty of the design and its simplicity

LANCÔME BRUSHES
These brushes were photographed for L'Oreal's prestige brand with a steely blue effect, which brings interest to the grouping in the way it appears on Lancôme sales counters.

LANCÔME RESOLUTION
This shot was taken for L'Oreal, to create POP displays and blow-in cards for its prestige brand, Lancôme. The primary objective was for clean crisp blue reflectance with a hint of cream in the jar.

MARC JACOBS TRIO
Objectives for this shot were inspired by a Dasani image in the portfolio.
The client requested a spinning splash effect be used to bring life to the
three bottles. Usage was in national advertising.

NICE GIFT
Corporate Gifts & Premiums
Subsidiary of That’s Nice that sources and manages corporate gifts. All product photography for the comprehensive website and other promotional literature is shot in-house at That’s Nice. Thousands of product shots are staged and photographed, then retouched for use. Honey sampler and grooming set shown.

P.E. GUERIN
Decorative Home Products
Manufacturer of custom decorative hardware and furniture. These shots of ornate bathroom fittings were used in an advertising campaign. The photo shoot used a shallow water pool prop to highlight the whimsical nature of the hand-crafted bathroom fittings.

TEA & SYMPATHY
Retail
Online branded tea product business based on English-themed restaurant in New York City. All product photography for the comprehensive eCommerce website that will serve this business is art directed and shot in-house at That’s Nice. The sets of British ingredients and sweet treats shown are part of an initial 100-strong line of products.

SMIRNOFF
The Smirnoff product was photographed with the objective of capturing the
"appetite appeal" of the product. To achieve this, the focus was on energy
and ingredients rather than the bottles and environment.