Naming
A name is the primary communication for any business, entity or product. While still requiring branding support, an extensive strategic process goes into deriving the appropriate original name.
ASTORLITE
Specialty & Fine Chemicals
Name derived from a naming process for a new sub-brand under Honeywell’s Astor specialty business enterprise, which offered ingredients and expertise in specialty waxes for the candle industry.
ENOVATE
Specialty & Fine Chemicals
Name chosen from strategic naming process for a Honeywell brand representing a next generation non-ozone depleting blowing agent technology. Its primary application was in creating product insulation properties in various markets.
EUROLITE
Retail
Name derived from a naming process for a brand line of automotive aftermarket accessory lights. An identity and packaging developed by That’s Nice supported the introduction of the name.
FLUOROSOLUTIONS
Specialty & Fine Chemicals
Name derived from a naming process for a new Honeywell Specialty Business Enterprise offering expertise in fluorine chemistry.
RACTIVE
Retail
Name derived from a naming process for a brand line of automotive aftermarket parts with a racing theme. An identity and packaging developed by That’s Nice supported the introduction of the name.
SQUAREFEET NYC
Real Estate
Name derived from a naming process for a commercial real estate brokerage handling properties in Manhattan.
TELx
Telecommunications
Name derived from a naming process for a new company launching a range of services in the telecommunications market.
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