Identity
A logo is the strongest communication tool a business will ever produce. Before dialogue and marketing, this identity will define perceptions of the company.
APPLE ARCHERY
Manufacturing & Military
An industry-leading manufacturer and supplier of high-quality archery tools
and equipment. As part of a total rebranding effort, a new identity was designed
featuring strong graphic images and type appropriate to the industry.
Industry Recognition
ARCHEMIS
Manufacturing & Military
Re-branding of web portal paintandcoatings.com, after acquisition by Eastman Chemical.
Logo represents a accuracy and chemistry.
ASTOR
Health & Nutrition
Industrial wax brand acquired by Honeywell Specialty Materials, and sold seven years later.
Logo uses a hybrid upper / lowercase "A" character, and represents melted wax.
BATTERY BRAIN
Manufacturing & Military
Automotive aftermarket product that ensures vehicles don't fail to start due to a dead battery.
Logo represents a battery shape with positive / negative terminals.
Industry Recognition
CREST COMMUNICATIONS
Information Technology
A VC-funded start-up focusing on financing communications companies in the internet boom.
Logo represents a wave crest and reflects the industry spirit at the time.
ENOVATE
Manufacturing & Military
Non-ozone depleting blowing agent, business enterprise of Honeywell Specialty Materials.
Logo represents energy and innovation.
EUROLITE
Manufacturing & Military
A division of Toucan Industries, an importer of accessories for the automotive
aftermarket, Eurolite offers high-quality lighting effects for automobiles.
The typographical trick of flipping the second “E” in the Eurolite logo creates
the visual effect of a car’s headlights.
FLUOROSOLUTIONS
Manufacturing & Military
Fluorine chemistry business unit of Honeywell Specialty Materials.
F is the atomic symbol for Fluorine, a pale yellow gaseous halogen element.
GENETRON
Manufacturing & Military
Market-leading industrial refrigerant brand ? long-time Honeywell business unit.
Logo uses main "G" character to represent thermostatic control from hot to cold.
THE MUSIK HOUSE
Non-profit
Organization that promotes emerging classically-trained musicians at Carnegie Hall. Logo has a classic appearance and a detailed building used as an icon.
NICEGIFT
Decorative Home Products
A new business offering from That’s Nice, featuring a wide range of handpicked
or custom-designed corporate gifts. The logo is tailored to the gift market and
features elegant type with appropriately stylish ascenders and descenders.
Industry Recognition
RIEDEL DE HAEN
Manufacturing & Military
European industrial fine chemicals company acquired by Honeywell Specialty Materials.
Logo represents a quality assurance mark.
SPRINGLAND BEVERAGES
Health & Nutrition
Spring water and beverage company based in Canada.
Logo reflects Canadian heritage and the competitive environment (e.g. Poland Spring).
TEA & SYMPATHY
Health & Nutrition
Small, authentic English teashop located in Greenwich Village, New York City.
Logo modifies characters to represents an iconic "Brown Betty" teapot pouring into a cup.
Industry Recognition
THAT'S NICE
Service Industry ? Marketing
Strategic marketing communications company based in New York.
Logo represents a bridge between company and service.
THIBAUT
Decorative Home Products
North America's oldest continuously-operating wallpaper and fabrics company.
Logo is a sans serif type-based logo, updating a previous script-based mark.
UNITED NATIONS POPULATION FUND (UNFPA)
Non-Profit
This identity was part of a mission statement and exhibit designed for the
section of the United Nations dealing with world population issues.
Typography for the identity had to be separately designed in six languages.
The English and Russian versions are shown.
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