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Content Development

Content is fundamental to most marketing tactics, and That’s Nice works with clients on various levels to originate or edit the appropriate copy.

APPLE ARCHERY
Manufacturing & Military
Apple Archery is an industry-leading manufacturer and supplier of high-quality archery service and repair tools. Content development included messaging for a redesigned e-commerce website (www.applearchery.com), print catalog, sell sheets, advertisements, HTML emails and trade show booths. Sample from the website’s Braggin’ Board:

“No buck-hunting trip is complete without a little post-hunt bravado. Submit your best tales and pictures of your biggest kills here, and we’ll post the most impressive ones. There’s nothing wrong with a little boasting – as long as you can back it up.”


CHIRAL QUEST
Pharmaceutical Supply

Chiral chemistry specialist with R&D, scale-up and commercial production capability. Subsidiary of VioQuest Pharmaceuticals. Messaging process and content development. Sample from technical brand brochure.

“Customers benefit from our expertise in developing the optimum process for introduction of a chiral center. When they provide proprietary targets, we screen catalysts and reaction conditions to define the best process. This can be as simple as identifying a catalyst that provides the target chiral purity, or as complex as the defining a fully-developed commercial process ready for technology transfer to manufacturing.”


HONEYWELL LIFE SCIENCE
Pharmaceutical Supply

Business unit of Honeywell Specialty Materials. Messaging process and content development. Sample from brand brochure.

“Custom product development and outsourcing is a major part of modern chemical manufacturing, particularly in the pharmaceutical arena. Honeywell Life Science is structured to assist customers with the right solution to meet their specific needs. With the global resources of Honeywell, and a wealth of industry experience within the organization, we are the ideal choice for manufacturers seeking an outsourcing partner.”


NICE GIFT
Retail

Nice Gift is new business division of That s Nice that offers a wide assortment of memorable, high-quality corporate gifts, and designs and manages corporate stores for premiums. Content development included messaging for the website (www.nicegift.com), printed brochures, a product guide and HTML emails. Sample from the website:

“Nice for Him: It’s been said that men aren t hard to please, but that’s no reason to make him suffer a second-rate gift. Up the ante with masculine favorites he will actually be happy to receive.”


REVAL
Information Technology

Web-based software company serving the corporate financial reporting market. Messaging process and content development. Sample from brand brochure.

“Through its RxCORETM technology platform, Reval® supports current products while offering significant development potential for new solutions. For the treasury and risk management suite, it maximizes the efficiency, security, and accessibility of shared market data, software, and storage.”


THAT’S NICE
Service Industry & Marketing
Strategic marketing communications company based in New York. Messaging and content development. Sample from corporate brochure, Perspective.

“Companies in pharmaceutical supply and various niches of organic and inorganic fine chemicals have provided a significant client base for That's Nice since 1997. Active pharmaceutical ingredients are areas of expertise common to many of our clients. Strategic marketing tactics support their presentation to Big Pharma, Virtual Pharma, and Life Science audiences.”


TEA & SYMPATHY
Health & Nutrition

Well-known, small, authentic English teashop located in Greenwich Village, New York City. Messaging process and content development. Sample from tea packaging.

“Earl Grey is a blend of black teas, which gets its distinctive flavor and aroma from the addition of bergamot oil. It is named after Charles Grey, the second Earl Grey, who received the tea as a gift. Earl Grey is one of the most popular tea blends in the world.”


THE FLINCHBAUGH COMPANY
Manufacturing & Military

Job shop for high quality custom metal machining, focusing on long-term customer partnerships. Messaging process and content development. Sample from corporate brochure.

“We have a philosophy at The Flinchbaugh Company to look at the long-term picture. This approach facilitates greater overall efficiencies for key customers, rather than focusing solely on short-term unit costs. Timely delivery of high quality products is our business but we bring added value through what we call Total Value Purchasing."