Strategy is at the heart of everything we do. We listen to our client’s situation and the specific objectives or challenges involved. Then we define a blend of qualitative and quantitative research that will inform the process. Analysis of our research and other data by our strategic team supports development of brand and positioning recommendations that deliver results. Even when working on tactical marketing, we remain focused on consistency in the strategy behind it.
Strategy Director, Partner
+1 212 366 4455
You need to be continuously aware of your competitive environment because savvy competitors will inevitably be doing everything they can to grow their market share.
Qualitative interviewing is part of our research process to inform strategy. We interview internal staff and external KOLs or customers to get an accurate picture of your business.
We take quantitative data generated by our research department and qualitative data from internal and external interviews and turn it into actionable strategy for your brand.
Analysis of research results in the big idea, which might be new positioning, new brand creative, a new messaging platform, a different direction, or any combination thereof.
This outlines the hierarchy of language that will be used consistently in marketing to build equity in a brand. It is rationalized against research findings, competitor messaging, and voiced market needs.
We bring perspective from thousands of site visits and share best practices on creating a winning impression and optimizing your customer experience.