The concept was to create an icon for the PureMax™ brand that would communicate the importance of including omega-3 fish oils as part of a healthy diet. A puffin character was chosen for its distinctiveness and because the bird’s diet contains fish - and fish is harvested for omega-3 oils. A storyline was written in which “Percy Puffin” explains the benefits of PureMax™ omega-3 fish oil to a family with young children.
“The impact of the Percy Puffin animations reached well beyond our expectations. We decided to expand our campaign and produce the videos in additional languages.” — Director of Marketing, Croda Healthcare