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Engineering Medicines to Life Capsugel

80 Second Animation

For over 30 years, Capsugel has been the leader, by a considerable margin, in capsules and encapsulation.

Brian Pierce

Director of Digital Capture

+1 510 882 9906

CGI Animation / 48 Seconds / 2010

Concept

The animation concept was to introduce movement to the key art featuring engineered species, focusing on the hummingbird. These creatures are engineered by nature to have notable attributes. The bird born from a matrix that comprises molecular drawing fragments, and as it takes flight, the new primary brand attribute messaging animates on the screen.

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The engineered species brand concept looks beautiful in illustration but 3D motion graphics brings a whole new level of visual dynamic and usage potential.

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