Growing Regional Awareness

    Unither Pharmaceuticals CDMO

    Leader in Single-Use Technologies

    Unither Pharmaceuticals is a French company and a well-known European manufacturer of dosage forms for patent-protected pharmaceuticals and generics. That’s Nice worked with Unither to increase awareness of the brand in US markets with new messaging, tagline and icon-driven artwork that was brought to life through an illustrated campaign.

    Wei Gao

    Accounts Director, Partner
    +1 212 366 4455

    Following a creative rebranding to increase awareness of the Unither brand in the North American market, a new website was developed to reflect the updated aesthetic and messaging, which were brought to life through an illustrated campaign.

    Web Design

    The Unither US brand had evolved significantly to its current vibrant aesthetic, which was designed to convey the personality of the company while marketing its simple-to-administer single unit dose technologies. Several of the visual assets from the brand evolution were incorporated, and pages were updated to ensure the site was up-to-date with Unither’s current offering. The template design was then provided to Unither for programming.

    Design

    + Discovery
    + Architecture
    + Navigation
    + Visual Design Concept
    + Page Design Templates
    + Image Asset Production

    Content Development

    After reviewing all of the content on the site, it was determined where new copy was needed, and where existing copy needed to be updated in line with the new messaging platform. Unither is a global company with an expanding presence in North America, content needed to be modified and translated across the site.

    Content 

    + Revision of Existing Content
    + Creation of New Content
    + Language Translation & Revision
    + Adaptation to Voice & Messaging
    + Adaptation to Template