Digital Brand Refresh

    CMC Biologics CDMO

    Global Full-Service CDMO

    Prior to its acquisition in 2016, CMC Biologics was the largest independent global CDMO dedicated to the development and manufacture of biopharmaceuticals.

    Wei Gao

    Accounts Director, Partner
    +1 212 366 4455

    Digital Content & Marketing Plan

    As part of our engagement with CMC, a range of marketing communications, website content and other sales tools were created to support the organizational alignment of the brand, which was established as part of our full scope of work. A full digital marketing plan was developed, including an updated website, to incorporate the new core band messaging.

    Following the aesthetic of the updated CMC brand, we presented a mood board with different design directions, and created template layouts for charts and infographics where needed.

    Web Design & Content Development

    Because a website is often a prospect’s first point of engagement and a company’s primary marketing tool, the website needed to appropriately convey the updated brand, and showcase CMC’s capabilities as a manufacturing partner of choice. This was accomplished through a combination of content, design and animation.

     

    + Discovery
    + Architecture / Navigation
    + Mood Board
    + Web Design Development
    + Multi-Platform Compatibility

    Web Programming

    Using the platform HubSpot, the website was programmed based on the approved design, and integrated with a back-end content management system (CMS) so that the CMC team could update their content going forward, without having to engage a web developer.

     

    + Site Build-Out
    + CMS Programming
    + Testing
    + Launch

    HubSpot Inbound Marketing Automation

    The CMC site features hosted web forms, landing pages, analytics and an email platform. Tracking codes are used to track visitor behavior, allowing for a more accurately targeted response, and the development of a nurturing program, such as a drip campaign through email or social media channels.

     

    + Hosted web forms
    + Landing pages
    + Analytics
    + SEO
    + Email Platform
    + Tracking Codes
    + CRM Integration (Salesforce)