Cenexi is a CDMO offering fill and finish of liquid and lyophilized sterile dosage forms, and manufacturing and integrated packaging for oral solid and liquid products. Amid a period of expansion, the Cenexi brand was updated to align with the company’s position within the global pharmaceutical market. A new website was developed that was reflective of the new brand and optimized for browser compatibility and device scalability across platforms.
Following the approved messaging that was developed as part of our full engagement, existing content was fully reviewed and a proposed site architecture was populated to reflect the positioning of the company following acquisitions and other strategic expansion. Architecture was mapped out based on known audience preferences and industry best practices.
+ Visual Design Concept
+ Page Design Templates
+ Image Asset Production
+ Auto-Scaling for Computers, Tablets and Mobile Devices
+ Mobile Browser Compatibility Across Platforms
Key image assets were developed in line with the new brand, reflecting the precision and quality inherent in Cenexi’s sterile fill-finish business. The new bold color palette was implemented across the website and other marketing assets to promote brand recognition and recall.
Using an established, user-friendly software platform, templates were built to produce a comprehensive site that represented Cenexi’s innovation and offering in fill-finish and other dosage forms. This platform not only facilitated an efficient web development process, but is known to successfully scale for desktops, laptops, tablets and mobile devices, which means Cenexi could be confident that its content and brand would present well to its global audience, irrespective of location or device.