Mikart
Oral Solid and Liquid Dose Formulation, Analytical, Development and Manufacturing – CDMO
Goals & Objectives
Mikart is a PE-owned, single-site CDMO specializing in formulation for early stage oral solids. Despite robust scientific capabilities, Mikart was struggling to effectively translate its expertise via a digital format capable of fostering lead generation. Operating with a small budget, Mikart sought to amplify its thought leadership to bring attention to the existing brand.
Strategic Approach
That’s Nice worked with Mikart’s internal SMEs to transform the company’s digital content strategy, working to increase recognition and strength of perceptions among the relevant audience and enhance visibility while ensuring that all material aligned with existing Mikart brand standards and values.
Meeting & Exceeding KPIs
Mikart not only saw a marked increase in top-line sales but also experienced enhanced brand visibility and recognition. The newly implemented digital content strategy successfully translated Mikart’s scientific expertise into a compelling online presence, driving meaningful engagement with key stakeholders and significantly boosting lead generation, setting a strong foundation for sustained growth and continued market influence.
